Australian online pharmacies growing at a steady pace

Australian online pharmacies growing at a steady pace

The Australian pharmacy sector has been experiencing strident growth in recent times pushing behind convenience channels and grocery and the trend is expected to grow further with online pharmacies having jumped into the fray offering health as well as beauty products. Pharmacy counters are also witnessing a significantly enhanced dollar spend by Australians with the OTC segment witnessing an 11% annual growth compared to 3% garnered by the convenience and grocery sector.

Pharmacies, both online and the brick and mortar variant have now become an attractive destination for shopping with competitive pricing and channel innovation aiding this tumultuous growth. According to a Nielsen Homescan report, more and more Australians are shopping at a pharmacy outlet compared to the preceding years. Within the pharmacy sector, Vitamins have been leading the growth in the pharmacy trade. At eMedical Online Pharmacy, they provide improved access to quality information for their patients, as it has become increasingly difficult for doctors to provide all of this information during consultations.

Retailers are also leveraging an online trade to sustain the uptick in growth. Beauty products, in particular, have experienced significant growth compared to other products. Compared to the past years, some 16% Australian population in the 16+ years age bracket has been consistently buying skincare and perfume products from online sources and the segment is witnessing a 21% annualised growth.

Outside Australia too, online pharmacies have been experiencing healthy growth with emphasis on beauty and health products. China, for instance, has seen a 40% jump in sales compared to the previous year while the sale of personal care products grew by 25% which was 35% more than the previous year. The online pharmacy is also witnessing intense competition, particularly in respect of beauty and health products. Australian online pharmacies, in particular, are also beginning to understand the pattern of consumer motivation for going online rather than walk to a pharmacy counter. Product reviews, product information, product assortment and value for money are among some of the useful features offered by Australian online pharmacies. However, to sustain this growing trend, Australian online pharmacies will need to focus on enhancing the customer experience through various measures. Providing increased reviews and product information at regular intervals is one such measure. Similarly, traditional pharmacy business should view the digital variant as an opportunity and adopt an integrated approach so that sales can grow in both channels and customers, in turn, receive an engaging experience irrespective of whether they are buying online or off the line.

Being an informed customer is important

It is indeed true that the internet has significantly impacted the way we work and live. Yet, when we seeking bargains for products that are otherwise inaccessible, online pharmacies offer mixed benefits. Therefore, it is important that customers invest in quality time understanding the nuances of dealing with businesses that are accessed through the digital world alone.

Australian online pharmacies have come as a boon for people who are short of the time go shopping and for those who live in remote areas needing the constant supply of medicines. As most of us do know, some parts of the country are indeed lowly populated and therefore the conveniences enjoyed by metropolitan life are not available to them. For this class of population, online pharmacies are immensely beneficial. Anonymity is another factor that aids the growth of online pharmacies. Many people prefer anonymity while buying certain personal products.

The prescription is compulsory under Australian Law

According to Australian law, every pharmacy including online pharmacies can dispense prescription medicines only against the prescription of a bonafide medical practitioner. Customers would also do well to ensure that they are accessing an Australian online pharmacy rather than any online pharmacy. This way, they can be doubly sure that the products received are not only according to the prescription but also in compliance with the law of the Land. Legitimate online pharmacies always list their contact information in full and that is one convenient tool in the hands of customers to ascertain that they are dealing with an Australian online pharmacy.

The convenience of repeat orders

A significant advantage with Australian online pharmacies is that once you are registered on the pharmacy portal with the required information, for your subsequent orders, you can simply add the desired medicines to your shopping basket and click the ‘buy’ button to complete the ordering process. However, if you need to add a new medicine, you may need to submit the related prescription before your order is processed.

Digital world to the aid of an ageing population

The average age of Australian population is about 37 years and about 15% of Australians are aged above 65 years. Online pharmacies are a boon to these senior citizens in particular since most of them may need a regular supply of medicines and go across to the counter can be a significant challenge even for those living in metropolitan cities, let alone those in rural Australia. Australian online pharmacy chains are already dominating the retail space for medicines. Medical consultation and prescription services are also available online now and this sector is experiencing strident growth. The acute shortage of GPs particularly in rural Australia and an ageing population of GPs presently practising will further add to the growth of online consultation and online prescription services.

Ask questions, compare prices

Yet another advantage with online pharmacies is your ability to ask questions, check answers and compare prices all within the comfort of your home. With the physical pharmacies, we hardly ever bother checking the prices or asking questions most of the time since we believe that everything is fair. Another reason for this attitude is that when you visit the pharmacy the available staff is busy dispensing medicines to other customers and therefore you need to wait for long before someone can speak to you. The following is a representative list of Australian online pharmacies to help you get started with the online pharmacy experience in Australia.

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